Aussie supermarkets lose $80 million in soft drink sales (here comes the revolution!)

Finally, the Big Sugar-backed shonky science that taught a whole generation to fear fat has fallen out of favour.

In fact, a recent meta-analysis of fat studies found no association between eating butter and heart disease. The studies even link butter to a reduced risk of diabetes!

But there are so many other reasons we order our lattes with full-cream milk, love a bit of cheese and always, always opt for full-fat natural yoghurt.

Fat helps your body absorb nutrients.

I Quit Sugar - Why you should always eat full-fat yoghurt

Fact: The essential vitamins A, D, E and K can only be absorbed by the body when they’re eaten with fat.

Fat also slows any fructose dumpage on the liver, which is why we love to eat it with our fruit.

Add a bit of fat by way of chia seeds, nut butter or coconut milk to your morning smoothies to make the most of those leafy greens.

Fat fills you up.

Fat is very energy-dense, which means you only need a little bit to feel satiated.

This makes it perfect for sugar-quitting newbies. A hit of fat (like a few nuts or a slice of cheese) is our go-to cravings buster on the I Quit Sugar: 8-Week Program.

Full-fat isn’t hiding teaspoons of sugar.

What do Big Food manufacturers use to flavour low-fat products once they’ve taken out all the fat? You guessed it, sugar. In fact, your average low-fat yoghurt can hiding up to 5.5 teaspoons of the sweet stuff per serve!

Quick tip: Natural full-fat yoghurt will contain about 4.7g of sugar per 100g. This is lactose not fructose, which most people can metabolise just fine. Anything over 4.7g is probably just added sugar.

(Some) fat is good for your heart, brain, arthritis…

Omega-3s (the fats found in oily fish, nuts, seeds and olive oil) are basically anti-inflammatory, brain-boosting little heart helpers.

In fact, a meta-analysis of more than 15,000 people found that eating at least one gram of omega-3s each day for a year can protect against cardiac death. Salmon is served!

(Note that not all fats are created equal though, and there are some we would avoid in large doses.)

Fat is a great source of energy…

But that’s not a license to eat an entire wheel of brie. Unfortunately, you can have too much of a good thing.

It’s important to always base your meals around vegetables first, then add protein and a little bit of fat.